Skip Navigation - Ethicla Media Banner Image
Ethical Media - Logo Image - Back to Home Page
Ethical Media - Strapline Image - Communications You Can Believe In
Ethical Media - Home Page|Ethical Media - Portfolio|Ethical Media - Our Approach|Ethical Media - Services|Ethical Media - People|Ethical Media - Stories

Neil Crofts

Having raced cars, worked for and run small businesses in publishing and exhibitions, I joined Chbi, a small Internet company, in 1997. Two years later it had transformed into Razorfish, with 2,000 employees in 13 offices around the world, and I found myself responsible for their strategy offering to clients.

In March 2001, as the Internet bubble deflated rapidly, I left Razorfish. I cycled over the Pyrenees and worked with change agents Ideas Unlimited. By Christmas 2001 I had come up with the idea for Authentic Business, a web based newsletter and consulting service designed to help businesses with a positive purpose flourish.

I now live in Bath working part-time with Ethical Media.

It was important to us that our identity was fresh, funny and appealing. Previous recycling designs have been extremely dull and have become old fashioned, cliched and ineffective. Ethical Media has separated us from this legacy and set a new precedent for the eco–sustainable design market – a groundbreaking achievement – Ben Maxwell – The Laundry
-
Ethical Media's expert support and user-friendly products have enagled IQP to work more efficiently and unlock the potential that exists within our widely dispersed team... – Phil Jew – IQP Project Director
-