Rosie is a psychologist by training, with an MA in Experimental Psychology from Oxford University.  Rosie specialised in strategic planning at J Walter Thompson and Leo Burnett.

From 1993-95 she developed creative strategies for Mercedes Benz advertisting and she was the co-founder of Leo Burnett Innovations.

Currently Rosie assists organisations develop distinctive brand positionings and strategies, assisting with advertising, campaign planning, marekting and new products.  She has worked with Comic Relief, Oxfam New Zealand, Save the Children, ActionAid, Christian Aid, World Development Movement, Refugee Week and DFID.