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AccountAbility

AccountAbility is an international, not-for-profit, professional institute dedicated to the promotion of social, ethical and overall organisational accountability. As part of the process of designing their quarterly magazine, we also developed a structure into which all their other documents could fit. Based on colour, the structure rationalised the outputs from the different programme areas which the organisation were developing. Using this system, which also included styles for images and font, it was possible to easily determine the style of a document - therefore saving the cost of developing a new document from scratch on an ad hoc basis.

AccountAbility branding

Ethical Media's expert support and user-friendly products have enagled IQP to work more efficiently and unlock the potential that exists within our widely dispersed team... – Phil Jew – IQP Project Director
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It was important to us that our identity was fresh, funny and appealing. Previous recycling designs have been extremely dull and have become old fashioned, cliched and ineffective. Ethical Media has separated us from this legacy and set a new precedent for the eco–sustainable design market – a groundbreaking achievement – Ben Maxwell – The Laundry
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