We made a postcard. It's double-sided, so that it can be re-used -- demonstrating Ethical Media's commitment to sustainability. It's also made out of Ethical Media's own office waste, collected and recycled by us.
In the run up to Christmas 2002, we were in the middle of our re-branding process, so we decided to kill two birds with one stone and make a christmas card that also served as a useful test sheet for the new brand. Colour variations, line styles and type tests were included on the SRA2 sheet – and people could cut the sheet up to make their own christmas cards.
