EQ Management was formed in 1998 from the management team of the Body Shop - one of the world’s best-known and most successful ethical companies. EQ specialise in helping companies, government bodies and NGOs achieve and manage their social responsibility strategies.
The brief was to create a piece of marketing literature that would stand out and include a call to action. It would address the subject of equilibrium‚ the underlying philosophy from which EQ Management takes it’s name. The client wanted the copy to be engaging and client focused, rather than be a list company achievements, giving the reader a real feeling for the ethos of EQ Management.
To visualize this idea of balance and equilibrium, we created a mobile and had it photographed in a studio. The brochure was therefore a series of images of the mobile, with all typography shot as image. The brochure is printed on recycled paper using vegetable inks.