CSR Europe run a number of projects and programmes that either had or required websites.
This had led to an overall brand that was at times fragmented. After all, there were many sub-projects, each with their own identity and prominence.
Using both technology and design, the Ethical Media team slowly re-integrated the CSR Europe brand.
All the sub-projects were brought back under the CSR Europe umbrella, using colour to differentiate them and ensure they retained a distinct identity.
As well as being simple, this solution was also scalabe -- CSR Europe could run as many different projects as there are colours, without ever suffering the kind of brand fragmentation they had before. Thematic links are also possible, by giving related projects similar colours.
CSR Europe use emKnowledge, our web-based multi-site knowledge management system.