Branding distills the ‘essence of the experience’ that you wish people to have when they interact with your organisation.
This includes every point of contact that a stakeholder has with a company, from an annual report, to a business card, to an email signature. This also follows through to the way a company projects itself through its employees. The way in which a speech is given, through to customer service — all these things come as a result of a branding process.
A branding process should also help an organisation look at itself and see where it wants to be in five or ten years; this vision is then 'designed' and made to happen in the real world.
Ethical Media work on the premise that companies and organisations that are 'authentic' and are selling or promoting something with real purpose and value, should be easier and more fulfilling to brand than organisations which invent value systems which exist purely to create profit through desire. Authentic brands have more opportunity to touch audiences than ones that sell us a dream because after all, deep down we know what real life is like, and we all feel passion and enjoy a sense of purpose and belonging.
Please see examples of our branding and identity work