Certain Words have special persuasive qualities when used in advertising, Luc Dupont, 1001 Advertising tips, White Rock
enigma, miracle, magic, mystery, marvel, secret, truth, real-life
story, confidence, confession, exploration, enchantment, night,
love, heart, desire, sex, cherished, flower, kiss, dream, seduction,
life, revolution, adventure, crime, famine, progress, liberty,
democracy, youth, beauty, baby, child, fiance, engagement,
spouse, wife, husband, marriage, family, father, father, mother, friend,
life, happiness, luck, novel, special, exceptional, spectacular,
discovery, invention, unique, exclusive, hope, happy, money,
gold, dollars, million, millionaire, rich, fortune, success, celebrity,
power, succeed, glory, victory, honour, triumph