Stories
Communications for the real world: Authentic brands have more opportunity to touch audiences
Authentic - How to make a living bybeing yoursel
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Authentic is the story of that life change and a practical guide to making your own life change happen, providing for you and your own while respecting our cohabitants on this planet.
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Authentic is about doing business with a profound, positive purpose, and demonstrating the fundamental advantages thatit hasover more conventional business methods.
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Authentic is a guide to having your cake and eating it,in business and life, to having multi-dimensional success and everything you need just by being yourself.
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Discover Authenticity
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Buy Authentic on Amazon
Competition: Win a copy of the book
Copies of Neil Crofts book Authentic - How to make a living by being yourself to give away to the best three recommendations of authentic businesses or brands.
Just send us (marco@ethicalmedia.com) the names of your three favourite authentic businesses and the reasons why you think they are authentic and we
will send the best three answers a signed copy of the book
Campaigns
An interesting new initiative by the BBC to support environmental and social campaigns
BBC Website Story
Taking It Personally with Anita Roddick. Watch the trailer of the first episode called 'The Joy of Dissent'
Anita Roddick Movie
In this short film from Greenpeace, Eddie Izzard, JimBroadbent and Joe McFadden star as aliens debating the relative value of Planet Earth
Greenpeace Movie
The Lord of the Rings: The Fellowship of the Ring of Free Trade
Ring of Free Trade Movie.
Ring of Free Trade Details.
Events
Responsible Products and Services: Myth or Reality?
11th November in Surrey
Responsible Products and Services Event
BeyondTV 2003
BeyondTV is a showcase for independent video-makers working for environmental and social awareness and change. This is the 4th annual festival.
21-22 November 2003 in London
BeyondTV 2003
Adrian Gilpin: Introduction to SoulPower programme (Institute of Human Development)
26th November in London
SoulPower Event
Can We Escape the Culture of the Logo?
27th November in London
ICA Event Link
The 2003 Business and Human Rights Seminar: Leadership, Governance and Human Rights
9th December in London
Business and Human Rights Seminar
How to Implement CSR Communications for Business Results?
24th and 25th February 2004
www.csrdatanetworks.com.
Forum for the Future.
Ethical Media News
Pioneering Ethical Media
Making value-based communications solutions available to the growing numbers of ethical businesses is all part of a long-term strategy to encourage ethical communications in the mainstream
London Sustainability Exchange (LSX) workshops
Ethical Media have been working with LSX on a variety ofprojects. In the last couple of months we have run three workshops with LSX; an information architecture workshop for their new website,
a writing for the web workshop and a stakeholder reviewworkshop. The stakeholder review workshop has helped LSX to identify how to both gather feedback at the same time as communicate thevalue
of its work. LSX also use our emKnowledge software to manage their website.
www.lsx.org.uk
Jane Scott from LSx said: "Ethical Media grasped the complexity of our organisational aims and communications objectives for the website quickly and effectively, helping us to develop a
functional and professional site. Their developmental approach to knowledge management, incorporating communications and stakeholder feedback, has added real value to the process."
We have also been impressed by their capacity-building philosophy, and providing high calibre training that has enhanced our ability to create more powerful content.
Commonwealth Parliamentary Association
The Commonwealth Parliamentary Association brings together Parliamentarians from across the Commonwealth topromote parliamentary democracy and share knowledge and understanding of the issues
that interest parliamentarians, fromsecurity and terrorism to small and developing economies' influence on global trade talks.
We have worked with CPA over the last year to update their branding to reflect their progressive global outlook.
The new look has been implemented on a website(www.cpahq.org) and is being put into place in a newsletter that will be available on paper, via email and on
the web as a communication that uses the best of each medium to reach a far-flung and technologically diverse membership.
We have also looked at the ways that they use the information resources they have, and as a result developed a directory (CPA Directory) thatis an
extensive source of information on the Parliaments of the Commonwealth at the same time as being an internal source of names and addresses, for lookup and generation of mailing labels. It is a
good example of streamlining sources of information so thatonly onesource has to be updated. We are now building on thisinformationsource by developing an events management system, which allows
the organising committee in Bangladesh, for example, to work with the secretariat in London on the same information, and a Secretary in South Africa to put in their representatives
details.
CPA Case Study